Get to know the team, our story and mission

Vass Beach House team, story and mission Vass Beach house Team wing-foiling in Vassiliki, Lefkada, Greece Vass beach House Team walking through building site to go wing-foiling

Our story

It all started as a daydream…

Of our own place in Vassiliki, where we can merge our passion for the sport, our extensive knowledge about it with our love for hosting people. A place that’s magical to us and so many others for it’s beautiful vibe and wind conditions in the summers. The place where we, that’s Max, Pip and Valerie spent the last 10+ years (Max even 18 years), living in the summers, working for the best Windsurf School in the world Club Vass, enjoying every day, on and off the water making great friendships, probably drinking too many beers and having the best time!

…but it’s not a daydream anymore!

Finally, after years of brainstorming, planning, looking at different plots of land and working out details together within our team and with our friend and investor Alex, we’ve got the call that the acquisition of the land at the beachfront right in the centre of Vassiliki Bay went through, and our company, Vass Beach House A.E., owns the land that we are now building our future on.

Vass Beach House team, story and mission

We always felt that something was missing in Vassiliki, a place that watersports lovers crowd: A place to buy windsurfing and wing-foiling equipment, spares and accessories. A place that’s run by people who care deeply for the sport and just genuinely know what they are talking about. A place where you can come for advice, or just to share experiences and have a good chat.

The other thing that we felt was missing is accommodation that bridges the gap between a secluded valley villa and a basic beachside hotel. Accommodation, which offers the convenience of a more up-market beachfront place without being flashy and focusing on what we love most, the sport and the community around it.

Our mision

Vass Beach House is more than just a place to stay: We are a family run business and our team is dedicated to wing-foil and watersports lovers, running the first Wing-foil Shop and Rental in Vassiliki, offering secure storage if you want to bring your own windsurf or wing-foil gear along with professional advice on gear, set-up and riding. Off the water, we complete our approach by running daily dedicated Yoga and Pilates classes in our own ocean-view Shala, a 25m pool to recover and relax and a vibrant seaside café to recharge with nutritious homemade food and drinks.

We are here to elevate your ride – come join us and share the passion, the stoke and the after-session beers!

Our Team

Max Rowe posing for a portrait photo at Vass beach house

Max Rowe

Max is a water sports professional with 10+ years of experience competing full-time on the PWA freestyle world tour. Alongside ranking in the top 5 in Europe and top 14 in the world, Max has dedicated time to working in the hospitality sector of windsurfing, managing windsurf operations at Club Vass in Vassiliki. Before Max’s professional career in Windsurfing kicked off, he also managed restaurants back in England, where he grew up.

Max’s focus recently has been on pioneering the introduction of Wing Foiling into Vassiliki. Now a sponsored rider and former manager of the wing-foil operations at Club Vass, Max is pushing his own abilities as well as his wide client base with his Wingfoil Adventure Clinics around the world.

Max’s interests include wing-foiling, windsurfing, surfing, as well as biking and running.

Max is a team member and Co-Founder. He acts as the General Manager of Vass Beach House. He will manage the booking for the apartments as well as the Wing-Foil Shop & Rental side of the business. Please refer to his LinkedIn profile for additional information and qualifications.

Pip Pardoe Vass Beach House Team

Pip Pardoe

Pip started his career 20 years ago as a rising talent on the UK windsurfing scene. His career as a professional windsurfer and well-regarded coach has taken Pip all around the world and gained him top recognition in the windsurfing and wing-foil scenes. Alongside following his passion for water sports, Pip also qualified as a tree surgeon, with years of experience in the field and a keen sense to always learn something new. Pip turned his attention to construction work. Starting at the bottom as a labourer and then gaining experience as a fully fledged tradesman, Pip worked his way across various fields, including ground works, bricklaying, landscaping, flooring, carpentry, roofing, plastering and detailing.

Keen to escape the British weather and mix his passion for windsurfing with a better lifestyle, Pip has based himself in Vasiliki for many years, co-running the beach at Club Vass initially but most recently focusing on renovating houses on the island. His interests besides watersports include cooking and gardening.

Pip is a team member and co-founder of Vass Beach House. He is acting as the property manager, planned and fitted the Vass Beach House Shop & Rental and will be mainly involved in the fitting of the apartments in the next step.

Valerie Hekl Vass Beach House Team

Valerie Hekl

After finishing her law degree alongside working in Marketing for one of the most successful beverage brands worldwide, Valerie decided to extend her knowledge in the field, and to gain experience and speciality qualifications.

In 2015, after 5 years growing into different roles at Red Bull Media House, she decided to escape corporate life and follow her dream of running her own online marketing business whilst travelling the world surfing and windsurfing. Over the last 10 years, Valerie has been successfully working with big as well as small brands for consumer goods, health, lifestyle and the travel industry to develop and implement successful digital marketing strategies.

Valerie’s interests include windsurfing, wing-foiling and surfing, Yoga, Pilates, Biking and running, as well as travelling.

Valerie is a team member and co-founder of Vass Beach House and acts as the CFO of the company, and is also responsible for the project management of the build and all marketing-related topics. Please refer to her Website or LinkedIn profile for additional information and qualifications!

Wing-foil Shop & Rental

A Wing-foil Shop & Rental with all the latest premium 2026/27 Duotone Gear and Components, Windsurf Essentials, Duotone and Ion Accessories, as well as Duotone and Ion Apparel, whioch is the first in the area and what we believe has been missing.

Holiday Apartments

Currently under construction but well worth the wait, premium 1-, 2-, and 3-bedroom holiday apartments

Join our community!

For behind-the-scenes updates on our new build, our Wing-Foiling Shop & Rental, and expert advice on technique and equipment that will elevate your ride!

Join our community!

For behind-the-scenes updates on our new build, our Wing-Foiling Shop & Rental, and expert advice on technique and equipment that will elevate your ride!